“Making the simple complicated is commonplace,” said jazz composer and bassist Charles Mingus, ” but making the complicated simple, awesomely simple, that’s creativity.” It sounds like I’m selling usability when I talk about the return on investment that applied usability can bring to a project. But it’s a fact that research has shown again and again. [...]

When most businesses hear about the rise of social media – i.e. blogging, podcasting, social networks such as Facebook – their reactions can be paraphrased as “Interesting, but how is that going to help our business?” or “I don’t want my employees wasting their time socializing on the Web.” With social media, the emphasis is [...]