Web professionals often talk about the challenges of repurposing content, creating Web-friendly content, and adapting content for the Web. This chart outlines some of the differences in a succinct way.
Do you have any other points you’d add to this chart? Let me know and I’ll credit your ideas on this blog if you want.
Download PDF (72 Kb): Usability Differences [...]
When developing content, all design elements must be considered: editorial, interactive, visual and accessible. This chart graphically illustrates and elaborates on each of four elements:
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1. The content strategy determines the function of the etext (how it will be used, read, etc).
2. The function of the text determines how the etext should be designed.
3. The eText design impacts the how the etext can be experienced. (along with other factors such as physical environment, type of screen, etc)
4. The [...]
1. Print content is structurally and functionally different from online content. Understand the differences when you write for Web sites. Print is formally written and passively read. It’s linear, narrative, dated and presents a continuous view. Online content is informally written, chunked out, non-linear, interactive, dynamic and current. One involves reading paper, the other involves [...]
No more excuses.
If professional communicators want I.T. professionals to give them a little more respect, and quit calling their work “fluff”, they need to start adhering to some clear standards and technical rigor. Yes, communications is also a “technical” craft, even though it’s more often included under the heading of “arts” rather than “science”, and as someone [...]
Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology, which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
What inspired you to write your latest book, Corporate Conversations?
There is a fair amount of literature available on employee communications for communication professionals. But there’s very little geared toward [...]
Gerry McGovern has spoken, written and consulted extensively on Web content management issues since 1994. He has written three highly respected books, including Content Critical and The Web Content Style Guide, and is currently working on a fourth.
You’ve said that Web designers should think of the Web as a publication and think of themselves as [...]