A clever list of free* Internet guerilla marketing tactics to help promote your product, service or website instantly: Create a Google Gadget. You can create Google Gadgets such as a countdown timer (to an event), a list (of ideas, suggestions, products, etc), a microblog (what you’re doing or working on) or a YouTube channel (videos about [...]
09.23.2008
Categories: best practices, digital practices, eBusiness, eCommerce, eMarketing, guerilla marketing, search, search engine optimization, web design, web management | Comments Off
11.14.2006
Categories: accessibility + ud, best practices, customer experience, eBusiness, eCommerce, eMarketing, information design, interaction design, usability, web management, web managers, web strategy | Comments Off
Most Web sites receive a failing grade when it comes to providing transparent, comprehensive and responsive “contact” content. When Web customers click on a link, that’s an interaction, but when they submit a contact request, that’s a transaction of information – they’re send you their personal “content” and expecting the site to respond accordingly. They’re [...]
12.15.2003
Categories: best practices, content, content management, content management systems, info management, information technology, interviews, metadata, web design, web management, web strategy | Comments Off
Ann, can you tell us briefly about your professional background, and what led you to co-writing Managing Enterprise Content: A Unified Content Strategy? I have been developing unified content strategies for about 15 years and working with content management systems for about the same period of time. The unified content strategy came about as I [...]