“Making the simple complicated is commonplace,” said jazz composer and bassist Charles Mingus, ” but making the complicated simple, awesomely simple, that’s creativity.”
It sounds like I’m selling usability when I talk about the return on investment that applied usability can bring to a project. But it’s a fact that research has shown again and again. An [...]

Here are 5 quick tips on naming your business, from the experts at BrandNewPerfect.Name:
1. We want the perfect domain name.
In the beginning, everyone pined over what seemed to be the perfect domain names – the obvious ones like realestate.com, entertainment.com and internet.com (how would you like to own the ‘internet’?). Then some creative upstarts such [...]

When most businesses hear about the rise of social media – i.e. blogging, podcasting, social networks such as Facebook – their reactions can be paraphrased as “Interesting, but how is that going to help our business?” or “I don’t want my employees wasting their time socializing on the Web.”
With social media, the emphasis is on [...]

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In determining site navigation options for Web sites, many Web administrators/developers are satisfied to offer several navigation options to people (e.g. site search + menus + static links) as well as redundant navigation methods (allowing users to choose several ways to arrive at the same content).
However, most people use more than one navigation choice during [...]

In January, 2004, I was asked to speak at IQPC’s Content Week conference in Las Vegas, Nevada. The following column is based on my presentation from that event.
You take your car into the shop every couple of years to get its front end aligned every couple of years, so why not do the same for [...]

A new IBM research report suggests that the best analogies for businesses in the future may no longer be the command structures of the military but the self-organising networks found in nature: schools of fish, flocks of birds and swarms of insects. This research, contained in The IBM Global Innovation Outlook 2.0 Report, reinforces Bioteam [...]

Jesse James Garrett is author of the landmark information architecture book, Elements of User Experience. He is also the founding partner of Adaptive Path, a user experience consulting company.
The Elements of User Experience got its start on your Web site. What are the origins of that book?
The model described in the book really grew out [...]