1. Print content is structurally and functionally different from online content. Understand the differences when you write for Web sites. Print is formally written and passively read. It’s linear, narrative, dated and presents a continuous view. Online content is informally written, chunked out, non-linear, interactive, dynamic and current. One involves reading paper, the other involves [...]
06.06.2007
Categories: content, contentology, digital practices, information design, meta text, reference, style guide, usability, web writing | Comments Off
02.01.2007
Categories: content, content management, contentology, eMarketing, eText, information design, reference, style guide, web writing | Comments Off
No more excuses. If professional communicators want I.T. professionals to give them a little more respect, and quit calling their work “fluff”, they need to start adhering to some clear standards and technical rigor. Yes, communications is also a “technical” craft, even though it’s more often included under the heading of “arts” rather than “science”, and as [...]