Web professionals often talk about the challenges of repurposing content, creating Web-friendly content, and adapting content for the Web. This chart outlines some of the differences in a succinct way.
Do you have any other points you’d add to this chart? Let me know and I’ll credit your ideas on this blog if you want.
Download PDF (72 Kb): Usability Differences [...]
When developing content, all design elements must be considered: editorial, interactive, visual and accessible. This chart graphically illustrates and elaborates on each of four elements:
With apologies to Jakob Nielsen’s Top Ten, here are the Top 10 Mistakes in Web Design, from someone who has worked as a Web Manager and Web Strategist for many years:
1. The Web Strategy doesn’t follow the Business Strategy.
Whether you’re designing for a Fortune 1000 corporation, a SOHO business, a government agency or a non-profit, [...]
A Manifesto of Contentology, vs 1.1
What does “Contentology” mean?
In this Manifesto, Contentology is a coined word that, in its strictest etymology, could mean “the science of content” or “the study of content”. The word “Contentology” is supposed to make people stop and think for a moment, and if it sounds absurd, then we have [...]
(click on thumbnail image above to view full size diagram)
How to put information overload into information overdrive
In 2004, author Lawrence Lessig coined the term “email bankruptcy.” After he spent 80 hours in one week sorting through email that had been in his inbox since January 2002, he concluded that “without extraordinary effort” he would never be able to catch up. So he sent out [...]
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1. The content strategy determines the function of the etext (how it will be used, read, etc).
2. The function of the text determines how the etext should be designed.
3. The eText design impacts the how the etext can be experienced. (along with other factors such as physical environment, type of screen, etc)
4. The [...]
In determining site navigation options for Web sites, many Web administrators/developers are satisfied to offer several navigation options to people (e.g. site search + menus + static links) as well as redundant navigation methods (allowing users to choose several ways to arrive at the same content).
However, most people use more than one navigation choice during [...]
1. Print content is structurally and functionally different from online content. Understand the differences when you write for Web sites. Print is formally written and passively read. It’s linear, narrative, dated and presents a continuous view. Online content is informally written, chunked out, non-linear, interactive, dynamic and current. One involves reading paper, the other involves [...]
No more excuses.
If professional communicators want I.T. professionals to give them a little more respect, and quit calling their work “fluff”, they need to start adhering to some clear standards and technical rigor. Yes, communications is also a “technical” craft, even though it’s more often included under the heading of “arts” rather than “science”, and as someone [...]
In January, 2004, I was asked to speak at IQPC’s Content Week conference in Las Vegas, Nevada. The following column is based on my presentation from that event.
You take your car into the shop every couple of years to get its front end aligned every couple of years, so why not do the same for [...]
Every day millions of Internet searchers use Google or other high-speed search engines such as MSN Search. Are all these Googlers just doing the “search lurch”? Try a few key words, click a few search results, and maybe they’ll find what they’re looking for in a few seconds. Or maybe they’ll just give up and [...]
Most Web sites receive a failing grade when it comes to providing transparent, comprehensive and responsive “contact” content.
When Web customers click on a link, that’s an interaction, but when they submit a contact request, that’s a transaction of information – they’re send you their personal “content” and expecting the site to respond accordingly. They’re sharing [...]
Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology, which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
What inspired you to write your latest book, Corporate Conversations?
There is a fair amount of literature available on employee communications for communication professionals. But there’s very little geared toward [...]
Gerry McGovern has spoken, written and consulted extensively on Web content management issues since 1994. He has written three highly respected books, including Content Critical and The Web Content Style Guide, and is currently working on a fourth.
You’ve said that Web designers should think of the Web as a publication and think of themselves as [...]
Jesse James Garrett is author of the landmark information architecture book, Elements of User Experience. He is also the founding partner of Adaptive Path, a user experience consulting company.
The Elements of User Experience got its start on your Web site. What are the origins of that book?
The model described in the book really grew out [...]