View full-size diagram  1. The content strategy determines the function of the etext (how it will be used, read, etc). 2. The function of the text determines how the etext should be designed. 3. The eText design impacts the how the etext can be experienced. (along with other factors such as physical environment, type of [...]

No more excuses. If professional communicators want I.T. professionals to give them a little more respect, and quit calling their work “fluff”, they need to start adhering to some clear standards and technical rigor. Yes, communications is also a “technical” craft, even though it’s more often included under the heading of “arts” rather than “science”, and as [...]