Here are 5 quick tips on naming your business, from the experts at BrandNewPerfect.Name:
1. We want the perfect domain name.
In the beginning, everyone pined over what seemed to be the perfect domain names – the obvious ones like realestate.com, entertainment.com and internet.com (how would you like to own the ‘internet’?). Then some creative upstarts such [...]
02.23.2009
Categories: Web 2.0, best practices, branding, domain names, eMarketing, new media, usability, user-centred design, web strategy | Comments Off
12.16.2008
Here are 10 general tips on domain names for organizations to consider when shopping for a good domain name to register. Keep in mind these are rules of thumb, and there are often some exceptions to these, but if you research your domain names well before you register them or use them, you’ll spare yourself [...]
09.23.2008
Categories: best practices, digital practices, eBusiness, eCommerce, eMarketing, guerilla marketing, search, search engine optimization, web design, web management | Comments Off
A clever list of free* Internet guerilla marketing tactics to help promote your product, service or website instantly:
Create a Google Gadget.
You can create Google Gadgets such as a countdown timer (to an event), a list (of ideas, suggestions, products, etc), a microblog (what you’re doing or working on) or a YouTube channel (videos about your company, [...]
07.03.2007
Categories: customer experience, digital practices, domain names, eBusiness, eCommerce, eMarketing, web managers, web strategy | Comments Off
Normally I advise Web Managers not to create new sites with new domain names just because they think it’s the only way to promote new content. You have to be able to rely on your homepage to feature new content, and if your homepage doesn’t change enough, your users may become afflicted with the “Watching [...]
02.01.2007
Categories: content, content management, contentology, eMarketing, eText, information design, reference, style guide, web writing | Comments Off
No more excuses.
If professional communicators want I.T. professionals to give them a little more respect, and quit calling their work “fluff”, they need to start adhering to some clear standards and technical rigor. Yes, communications is also a “technical” craft, even though it’s more often included under the heading of “arts” rather than “science”, and as someone [...]
11.14.2006
Categories: accessibility + ud, best practices, customer experience, eBusiness, eCommerce, eMarketing, information design, interaction design, usability, web management, web managers, web strategy | Comments Off
Most Web sites receive a failing grade when it comes to providing transparent, comprehensive and responsive “contact” content.
When Web customers click on a link, that’s an interaction, but when they submit a contact request, that’s a transaction of information – they’re send you their personal “content” and expecting the site to respond accordingly. They’re sharing [...]