A clever list of free* Internet guerilla marketing tactics to help promote your product, service or website instantly: Create a Google Gadget. You can create Google Gadgets such as a countdown timer (to an event), a list (of ideas, suggestions, products, etc), a microblog (what you’re doing or working on) or a YouTube channel (videos about [...]
09.23.2008
Categories: best practices, digital practices, eBusiness, eCommerce, eMarketing, guerilla marketing, search, search engine optimization, web design, web management | Comments Off
09.07.2008
Categories: Cloud Computing, digital practices, eBusiness, online collaboration, social networking, telework, trends, virtual networking | Comments Off
If everyone thinks telework is a great idea, why aren’t all employers doing it? If only we could rise on a weekday morning without having to put on our work clothes, start a cranky car, fight our way through smoggy traffic, pay for expensive parking stalls, then do it all over again at the end of the [...]
07.03.2007
Categories: customer experience, digital practices, domain names, eBusiness, eCommerce, eMarketing, web managers, web strategy | Comments Off
Normally I advise Web Managers not to create new sites with new domain names just because they think it’s the only way to promote new content. You have to be able to rely on your homepage to feature new content, and if your homepage doesn’t change enough, your users may become afflicted with the “Watching [...]
06.01.2007
Categories: content, customer experience, digital practices, eBusiness, eCommerce, usability, web managers, web strategy | Comments Off
Most Web sites would receive a failing grade when it comes to providing transparent, comprehensive and responsive “contact” content. When Web customers click on a link, that’s an interaction, but when they submit a contact request, that’s a transaction of information – they’re send you their personal “content” and expecting the site to respond accordingly. [...]
03.01.2007
Categories: digital practices, eBusiness, governance, reference, web analytics, web managers, web strategy | Comments Off
Many Corporate Web sites are developed before the owning organization has signed off on a Corporate Web Strategy, which should act as the governing document for all Internet-driven initiatives. If Web development isn’t driven by an alignment of sustainable technology, user-driven content and business-driven goals, the corporate Web presence will either fail to meet your [...]
11.14.2006
Categories: accessibility + ud, best practices, customer experience, eBusiness, eCommerce, eMarketing, information design, interaction design, usability, web management, web managers, web strategy | Comments Off
Most Web sites receive a failing grade when it comes to providing transparent, comprehensive and responsive “contact” content. When Web customers click on a link, that’s an interaction, but when they submit a contact request, that’s a transaction of information – they’re send you their personal “content” and expecting the site to respond accordingly. They’re [...]
06.05.2006
Categories: Cloud Computing, Internet, content, convergent media, digital practices, eBusiness, eCommerce, information technology, intellectual property (IP), intranets, net neutrality, social media, social networking, trends | Comments Off
When I was updating my information on LinkedIn.com, a business networking site that allows professionals to create and expand their own private networks of colleagues, clients and consultants, it occurred to me that in an open Internet environment where it’s hard to know who you can trust (e.g. what used to be called “cold calling” [...]