Establishing a Web Governance model can be daunting and fraught with internal politics and maneuvering. Once a major Website project is in operational or “steady state” mode, a governance model for content management should also be part of your overall Web strategy and governance planning.
For the operational side of Web governance, the following three models are compared [...]
When developing content, all design elements must be considered: editorial, interactive, visual and accessible. This chart graphically illustrates and elaborates on each of four elements:
A Manifesto of Contentology, vs 1.1
What does “Contentology” mean?
In this Manifesto, Contentology is a coined word that, in its strictest etymology, could mean “the science of content” or “the study of content”. The word “Contentology” is supposed to make people stop and think for a moment, and if it sounds absurd, then we have [...]
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1. The content strategy determines the function of the etext (how it will be used, read, etc).
2. The function of the text determines how the etext should be designed.
3. The eText design impacts the how the etext can be experienced. (along with other factors such as physical environment, type of screen, etc)
4. The [...]
No more excuses.
If professional communicators want I.T. professionals to give them a little more respect, and quit calling their work “fluff”, they need to start adhering to some clear standards and technical rigor. Yes, communications is also a “technical” craft, even though it’s more often included under the heading of “arts” rather than “science”, and as someone [...]
In January, 2004, I was asked to speak at IQPC’s Content Week conference in Las Vegas, Nevada. The following column is based on my presentation from that event.
You take your car into the shop every couple of years to get its front end aligned every couple of years, so why not do the same for [...]
Gerry McGovern has spoken, written and consulted extensively on Web content management issues since 1994. He has written three highly respected books, including Content Critical and The Web Content Style Guide, and is currently working on a fourth.
You’ve said that Web designers should think of the Web as a publication and think of themselves as [...]
Ann, can you tell us briefly about your professional background, and what led you to co-writing Managing Enterprise Content: A Unified Content Strategy?
I have been developing unified content strategies for about 15 years and working with content management systems for about the same period of time. The unified content strategy came about as I realized [...]