When most businesses hear about the rise of social media – i.e. blogging, podcasting, social networks such as Facebook – their reactions can be paraphrased as “Interesting, but how is that going to help our business?” or “I don’t want my employees wasting their time socializing on the Web.”
With social media, the emphasis is on [...]

Shel Holtz, ABC (Accredited Business Communicator), is principal of Holtz Communication + Technology, which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
What inspired you to write your latest book, Corporate Conversations?
There is a fair amount of literature available on employee communications for communication professionals. But there’s very little geared toward [...]